Apple recruiter video analysis

Apple Recruiter video

The Apple recruiter video is a good example of a corporate video. The video is designed for people who are interested in working for Apple. The sound in this corporate video is important in creating the atmosphere this is non-diegetic sound. The music is upbeat and fast as they want to create the feeling that Apple is a great company to work. They use mid, wide and close up shots and pan shots like at 3:34 of people working as well as interviews to help portray this. The different shots help keep the audience engaged in what they are watching. Music is also used to create make the target audience think Apple is a great place to work. The music in the background used is uplifting music to help create this atmosphere but doesn’t draw away attention away from the diegetic sound of the workers being interviewed. The mise en scene shows off all the equipment that apple has the workplace. It is clear from the start that a lot of money was used in the making and editing of this corporate video as it is very high quality and uses different shot types. The pace of this video is good as sells Apple well. At the beginning the interviews are about what Apple is like as a company for example the man in the first interview says at 0:22 that ‘Apple will never give up on something because its too hard’. The interviews towards the end of this video are more personal for example at 3:46 the woman says that the best part of the job is creating something that you know will be bigger than you and can change the world. This would inspire the audience watching this corporate video to get a job at Apple as they want to be part of a great company creating great products.

In terms of representation this corporate video represents age, gender, race and ethnicity. Both men and women appear in this video giving interviews and seen working. Different races and ethnicities are represented in this corporate video as the interviews are giving by white Americans, British man, African American man and an Asian woman at 2:50 who is speaking in her native tongue with English subtitles shown on screen. The people’s ages in the video differ as well with both young and old people shown working there. This is a good corporate video as it is aimed at all demographics showing that you can get a job at Apple regardless of your gender, age, race and ethnicity as Apple as a company are not sexist, racist or ageist.

I think overall the Apple recruiter video is a good example of a corporate video. The length of the video is 4 minutes 38 seconds which is a good length as it gets the point across that Apple wants the audience to know but it isn’t too long so that the audience would lose interest. The video is aimed at people considering a career at Apple with that in mind this corporate video is great as it portrays Apple as a great company to work for.