London Business school analysis

The first thing I noticed about this video is that it is 10 minutes long and about business this immediately made me lose interest and not really want to watch the video. Unlike the Apple Recruiter video and the Holmefield vets video this video is aimed at a niche audience who are interested in business. This video is fast paced edit to try keeping the audience’s attention and getting a lot of information in. The drum and bass music used in the background is fast and upbeat and also modern to try show that they are a modern and so they can relate to a younger audience.

With the length of the video being 10 minutes long this means that like Apple they probably had a bigger budget then Holmefield vets as it would take a lot of time and people to make a ten minute video as they would have to hire people for pore production, the shoot and post production.

For the interviews they use medium close up of the people. The interviews do seem a little staged unlike the Apple recruiter video and the Holmefield vets video that seemed more natural. The interviewees look directly into the camera to try to engage the audience. Personally I find the interviews a bit boring but that is probably because I have no interest in business.

They show a montage at 8:37 of people smiling and laughing to create the atmosphere that it is a happy company. They also use shots of London to show that they are in a great location in central London a great place to be for business as it’s the capital city. The mise en scene shows the people working and shows the environment they are in which is portrayed to be have a great happy atmosphere. This montage is repeated throughout the video.  

In terms of representation of age, race, ethnicity and gender they show interviews with women, men and people of different ethnicities and race for example there are some Asian people in the video and the woman at 1:58. Towards the end at about 9:31 the video shows peoples name tags with the flags of the different countries on to show that they have different nationalities and to show that as a company they are inclusive and don’t discriminate. This is clear from the beginning as they show a montage showing people from different ethnic backgrounds. Also even though it is a British school the course director is American showing that the staff as well are from different countries showing that this company is international.

In my opinion this corporate video is not as effective as the Holmefield vets video or the Apple corporate video. The reason I think this is that personally I think the video is far too long. I lost interest about half way through were as the Apple recruiter video and the Holmefield vets video were short enough so that you got all the information in you needed but don’t completely lose interest. Also I have no particular interest in business so this corporate video doesn’t really appeal to me however if you are interested in business it might will probably interest you.