Holmefield vets corporate video analysis

The holmefield vets video was clearly made using a smaller budget than the Apple corporate video. This is because it is not as big of a company as Apple so they would have less money to spend on post and pre-production. Compared to the Apple video the camera shots used are very basic wide, mid, close up for example of the dog at 0:18 and establishing shots for example the shot of the Holmefield vets sign 12 seconds in.

In terms of representation of sex, age, race and ethnicity this video has less diversity than the Apple recruiter video. Apart from one Asian woman at 1:40 and one man at 0:56 the majority of the people in this corporate video are white British females. 

This video is aimed at people who have pets as at some point they would need to take those pets to the vets. The video using a lot of shots of the animals they are treating this is because it would keep the audience’s attention. For example when they show a shot of the kitten at 1:18 everyone will think it is cute and therefore keep watching to see the animals which is a very good selling point.  Also it shows the vets as being a happy place with talented staff this would make the audience think that if they went there their pets would be well treated and looked after. Unlike the Apple recruiter video which was aimed at people wanting a job at Apple the Holmefield vets video is aimed at people the consumer who want to take their pets to the vets. The pace of the video is quick as the video itself is only 2:31. The video starts of with the vets name and logo then goes straight into an interview with the company director telling you what the vets can offer you. It is clear from the start by the quality of the video and the effects used that they had a smaller budget than Apple however it is just as effective. The music used is happy and upbeat to help create the feel that Holmefields Vets is a good vets to take your pets to.

I think overall this is a good example of a corporate video as like the Apple recruiter video its not to long so that the audience would lose interest but its long enough to get the facts in that the audience need to know. With the shots of them working which shows that the people working there are well trained and know what they are doing so people know, the shots of the animals and the interviews it makes the vets seem like a good company that would look after your pet which is what any pet owner would want. This video also shows that you don’t need a big budget to make an effective corporate video as both the Holmefield vets video and the Apple video are effective but clearly more money was used on one than the other.